Atari’s Betting Its Future On Gays And Gamblers

The game, a simulator, doesn’t approach LGBT themes the way a cross-platform AAA blockbuster like Mass Effect three did. This, nonetheless, could send the flawed message to corporations in murky financial straits like Atari; that all it is advisable drive success and income is a surface-level LGBT theme. There is a placing difference between these two notable approaches to LGBT themes and Atari’s personal: inclusive versus opportunistic. However when you look at the amount of cash those two seemingly disparate sectors signify, it’s clear why Atari is making such a huge push in these instructions. Atari goes after gays and gamblers. And but, as irony would have it, Atari — the corporate named after such a transfer — has persistently found itself on the other facet of that name. Later, in 2008, Atari was delisted from the NASDAQ, something that occurs when a inventory’s value drops under $1 per share. What in the end matters is that a firm of Atari’s stature is even considering an LGBT-themed sport at all.

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